Lessons From OMODA’s UAE Test Drive Experience
Many automakers claim to build vehicles with customers in mind, but OMODA takes this commitment a step further by letting customers actively shape their vehicles through immersive test drive experiences and direct feedback. The innovative Chinese brand, dedicated to pioneering the future of travel, provided automotive enthusiasts in the UAE with a groundbreaking hands-on experience of its cutting-edge vehicles to better understand their preferences.
The Know Our Customer (KOC) Experience
OMODA is taking the time to learn exactly what drivers expect, need, and love in a vehicle. The recent Know Our Customer (KOC) event in Dubai is a perfect example of this customer-first philosophy. Held at Flat 12 in Dubai Maritime City, this exclusive test drive experience invited automotive enthusiasts to get behind the wheel of OMODA and JAECOO’s latest models – including the sleek OMODA C5 and the rugged JAECOO J7 and J8.
Over 180 test drives later, the results spoke for themselves. Attendees were blown away by the combination of futuristic technology, stylish design, and well-balanced performance. But more importantly, OMODA didn’t just let people drive; they listened. Each test drive doubled as a feedback session, where participants shared their thoughts on everything from handling to infotainment systems, a critical step to ensuring future models align even more closely with real-world expectations.
Customers As Co-Creators
One of the key takeaways from the event? Customers know exactly what they want in a vehicle. Jamil Badr, a luxury car owner who participated in the KOC event, summed it up perfectly: “I’ve driven high-end four-wheel drives for years, but the J7 exceeded my expectations. It handled everything – sand, city roads, and rough terrain—while offering top-tier comfort and advanced features.”
OMODA is taking insights like these seriously, using them to refine their models and ensure that their vehicles aren’t just innovative but also tailored to real-world needs. This customer-driven development strategy is part of what sets the brand apart in a crowded market.
OMODA and JAECOO will officially launch in the UAE in the first quarter of 2025, including the establishment of their highly anticipated Middle Eastern Hub. As OMODA continues expanding into global markets, it’s strategically aligning its lineup to meet evolving consumer trends, with a strong focus on sustainability, mobility, and electrification.
A Brand On The Rise
OMODA’s growth has been nothing short of remarkable. In just a short span, the brand has made a strong impact on the global automotive market, expanding into 33 countries and attracting a loyal customer base of over 410,000 drivers. With consistent monthly sales exceeding 20,000 units for eight consecutive months, OMODA has positioned itself as one of the fastest-growing automotive brands in the world.
Indeed, this rapid expansion, growing global customer base, and strong presence in key markets are testaments to the fact that the automotive industry’s future lies in a more customer-focused, direct-to-market approach.
If you’re eager to discover how OMODA is setting new standards in automotive innovation, we have an innovative vehicle lineup waiting for you at Group1 OMODA dealerships in Stellenbosch and Kuils River. Get in touch to book a test drive.
