Celebrating The Strong Women Driving OMODA’s Success
OMODA, an innovative player in the automotive industry, is not just building sleek vehicles – it’s also fostering an environment where women thrive, both behind the scenes and behind the wheel. As a company that champions female empowerment, the OMODA story is one of inclusivity, collaboration, and the recognition of the invaluable contributions women make to its ongoing success.
This is not a temporary initiative; it’s woven into the fabric of their operations. From executive leadership to creative partnerships, women are helping to shape the future of OMODA. Let’s explore how the company celebrates female talent, both within its ranks and in the wider community.
The Power Of Female Leadership
At the helm of OMODA’s dynamic marketing efforts is Shannon Gahagan, National Brand and Marketing Manager for both OMODA and its sister brand JAECOO. Shannon’s journey in the automotive industry, which is still predominantly male-driven, is nothing short of inspiring. Her rise to prominence has been fueled by her sharp understanding of consumer behaviour and her dedication to building a brand that resonates deeply with its audience.
Under Shannon’s leadership, OMODA has seen rapid growth in South Africa, a market known for its competitive nature. She has been instrumental in positioning the brand not just as an automotive choice but as a lifestyle statement, creating collaborations with strong female personalities who embody the values of the OMODA brand.
OMODA’s team itself reflects this spirit of empowerment, with Shannon’s entire marketing department made up of talented women who are pushing boundaries and challenging the traditional norms of the industry. It’s not just about selling cars – it’s about reshaping the narrative of what it means to be a woman in the automotive space.
Influential Partnerships With Powerful Women
OMODA has aligned itself with several high-profile female personalities, and each partnership tells a story of mutual respect and admiration. Award-winning DJ Zinhle and the multi-talented Boitumelo Thulo, affectionately known as Boity, are two of the brand’s most recognisable ambassadors. These women are at the top of their respective fields and share a commitment to breaking barriers – just like OMODA.
Through these collaborations, OMODA isn’t merely endorsing influencers; it’s highlighting the role that women play as leaders, creators, and drivers of change. Both Zinhle and Boity bring their unique energy and flair to the OMODA brand, helping it connect with a diverse and vibrant audience.
Another exciting partnership is with Khosi Nkosi, a celebrated South African fashion designer. Khosi worked with OMODA to create stunning vehicle wraps for the brand’s first birthday in South Africa, a creative celebration that merged fashion and automotive innovation in an unprecedented way. The collaboration wasn’t just about aesthetics – it symbolised how the automotive industry can embrace creativity and inclusivity through the lens of women’s talents.
The Strength of Women in Innovation
Female contributions to OMODA go beyond marketing and partnerships; it also extends to innovation, creativity, and vision. The brand’s partnerships with digital content creators like Thandokazi P Mashalaba and television star Nonkanyiso “LaConco” Conco further highlight how women are helping to define what it means to engage with the brand.
These collaborations show that OMODA is focused on building a community, a movement, and a culture that resonates with modern women who are leaders in their own right. It’s about recognising that women are powerful consumers as well as innovators and influencers, shaping industries and trends in ways that cannot be ignored.
Join The OMODA Movement
While Women’s Month may have drawn attention to the incredible contributions of women, OMODA’s commitment to female empowerment is a year-round initiative. The company understands that the future of the automotive industry is inclusive, and women are a driving force behind that future. The strides made by OMODA, both within its team and through its partnerships, reflect a brand that doesn’t just support women but thrives because of their contributions.
So, here’s to the strong women who are leading the charge at OMODA, creating new possibilities for the brand and for women in every industry. Their stories are a testament to resilience, creativity, and the power of collaboration.
To stay up to date with OMODA’s journey and the inspiring women who are shaping its future, follow Group1 OMODA on social media. Join the O-Universe and become part of the movement where innovation and empowerment go hand in hand.
